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BRAND STORE
THIS IS SMT
Welcome to SMT's Brand Store. SMT's brand is most effective when executed cohesively across all aspects of the company. As the brand evolves, so will the content of this site.
The brand identity graphics in this guide are registered trademarks of SMT and should only be used as described. Do not dilute them through substitution, revision, or alteration in any way.
CONTENTS
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Presentations
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Video Library
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Wallpaper
LOGOS
All SMT, SMT Creative Studio, and other SMT product logos can be downloaded here.
Always see Marketing for any logo needs.
SMT LOGO
The primary SMT logo is horizontal with our tagline. The vertical version is only to be used in situations where space or layout doesn't allow for the horizontal version.
CREATIVE STUDIO LOGO
The SMT Creative Studio logo is to be used following the same rules as the SMT logo.
LOGO USAGE
SAFE SPACE AROUND THE LOGO
Safe space is dictated by the size of the center white diamond.
MINIMUM SIZE LOGO WITH TAGLINE
To ensure legibility, the height of the eyemark should never be smaller than 1 inch (280 pixels). In exceptional circumstances when the eyemark has to be used smaller than 1 inch, remove the tagline.
TYPOGRAPHY
For internal and technical documents, the Calibri font family is our safe font. This is to be used as our primary font.
For our Marketing and Creative materials, the Roboto font family should be used. To install the Roboto fonts, please click here.
HEADLINE
Lorem ipsum dolor sit amet.
Roboto Black
SUBHEAD
Lorem ipsum dolor sit amet. incididunt ut labore et.
Roboto Medium
BODY
Lorem ipsum dolor sit amet. incididunt ut labore et dolore magna aliqua.
Roboto Light
COLORS
PRIMARY
#6EBE48
R110 G190 B72
C61 M0 Y97 K0
SECONDARY
#0F660D
R15 G102 B13
C87 M34 Y100 K28
#191919
R25 G25 B25
C73 M67 Y65 K79
#5B5B5B
R91 G91 B91
C62 M54 Y53 K27
#BCBCBC
R188 G188 B188
C27 M21 Y22 K0
#EEEEEE
R238 G238 B238
C5 M4 Y4 K0
#3E6A88
R62 G106 B136
C81 M53 Y31 K80
ACCENT
#696EC7
R105 G110 B199
C65 M61 Y0 K0
#3F3996
R63 G57 B150
C91 M93 Y1 K0
SMT PRODUCTS
1st & Ten
Autograph
Clockeye
COMMANDf/x
C-TRAK
Data Matrix Switchboard
DMX Switchboard
FIELDf/x
GhostCar
GOTO
HITf/x
Iso Track
LAP Track
L-VIS
MaxVision
MOM
n+1
OASIS
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PITCHf/x
Punch DMX
PuttVision
RACEf/x
SMART
SMART-HD
SMT
SMT (logo)
SMT-OPTICS
SPORTBUG
SportsCG
SportsMEDIA
Sportvision
The Yellow First Down Line Company
V-FAB
Visual Data Intelligence
Visual Intelligence
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TRADEMARKS (REGISTERED AND PENDING)
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Changing the Game™
GolfX™
TennX™
ROOSTER™
6th Tool™
ACRONYMS
Acronyms with logos are underlined & hyperlinked.
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ATLAS: Advanced Tracking Line Analysis System
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DMX: Data Matrix Switchboard
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EDGE: Enhanced Data and Graphics Engine
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GOTO: Giant On-air Talent-Operated
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MOM: Medical Online Monitoring
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OASIS: Organization of Asynchronous Sports Information Subsystems
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OPTICS: Optimal PPT Television Integration and Control Solution
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PPT: Puck and Player Tracking
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ROOSTER: Remote Optics Operator Staffing Technology for Eliminating Risk
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SMART: SportsMedia Augmented Reality Technology
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SMT: SportsMedia Technology
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POP: Philosophy of Organization for Presentation
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V-FAB: Virtual Fans, Ads and Brands
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VAR: Video Assistant Referee
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VOL: Virtual Offside Lines
TEMPLATES
We have a variety of templates available to you, from letterheads, to proposals, to PowerPoint presentations.
Click below to view and download.
DIGITAL
PRESENTATIONS
Our quick access link to all marketing and sales collateral is: info.smt.com (employee password: SMT3511)
VIDEO LIBRARY
Our SMT Marketing Vimeo page can be found here: vimeo.com/smtmarketing
Please contact our video editor, Shaun Bales, for further help regarding video reels.
These are our current highlight reels:
PHOTO ARCHIVE
Please contact Kathy Hughes if you need help locating specific product or event photos.
DESKTOP WALLPAPER
We have designed location-specific desktop wallpaper for our offices, as well as for ROOSTER and OPTICS. It is required that all machines have the appropriate wallpaper installed.
OCULUS ARCHIVE
We have added all of the 2023 OCULUS Newsletters to a private page on the new website: SMT.com/OCULUS
Click Here to view the archive.
Archive Password: smt
NEW!
NEED HELP?
For branding assistance, presentation requests, etc.,